This appears to be a rich field for learning and even greater intelligence applied to the way we live. Although it appears that much design is trending toward scientific underpinnings, it could move much faster. The work Apple is doing (thus, IDEO's link) is obviously moving this way--leveraging the intrinsic efficiency of scientific models. Moving toward counter-intuitive design is only possible through scientific rigor and applied theory--how else to know it's counter-intuitive. This deconstruction of existing design dogma and dissemination of applied science to design thinking will be very interesting to watch, once it catches on. The article below provides good insights.
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