LBS - Still waiting for a company to offer a more intuitively integrated use.

The following article provides a good understanding of where the 2nd generation of LBS currently resides the B2C world--high buzz, high sign-up, low use. Anticipate that this will persist until a 3rd generation company emerges with a more integrated use hook for what is an extremely powerful technology.

Checking in just doesn't have enough personal meaning--coupons may help, but that is a false economy. A company must be able to identify a "use" for the technology that has a map to the psyche--persona enhancement, creative platforming, something.

http://www.readwriteweb.com/archives/can_gowallas_disney_partnership_help_location_chec.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)